Content Marketing
Infographic Content
Infographics display content, information, and data in a simplified graphical format. Using a mix of wording, short statements, and clear images, infographics are a great way to effectively communicate your content.
They work well if you’re trying communicated an educational and/ or complex topic down so all audience members can understand it.
Blog Content
Blogs are a powerful type of inbound content allowing creativity in terms of their purpose and topic.
With a blog, you can promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information.
Podcast Content
On average, a person listens to six hours of a podcast weekly. For this reason, many businesses and media outlets have begun creating and sharing their own podcasts.
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast, and how long episodes are.
Video Content
Consumers prefer to learn about a brand's product or service through video.
Prior to purchasing, consumers research video reviews or videos of a product's features. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages, or on a co-marketer's website.
Paid Ad Content
Paid ads can help you reach a very wide audience and allow you to position yourself you want visibility.
Paid ads are especially beneficial when paired with a combination of the above strategies. Paid ads can be shared on many platforms including on social media, landing pages, banners, and sponsored content.
As with any strategy, it is important to set SMART Goals (Specific, Measurable, Achievable, Realistic, and Timely). Examples could be improving brand awareness, boosting revenue, increasing conversions, creating brand loyalty, creating customer engagement, building trust amongst prospective customers and fostering strategic partnerships.
Brand awareness can be measured with site traffic, number of social media followers, new subscriber count, mentions, tags and comments.
Revenue can be monitored from the conversion rate to daily sales figures.
The conversion rate, shopping cart abandonment rate, shipping rate trends and competitor pricing trends can be used to fine tune and improve customer conversion.
Brand loyalty can be understood from repeat customers, third party promoters along with the number of product referrals & reviews made.
Likes, shares, follows, mentions, backlinks all signify customer engagement with your digital product and brand.
Successfully building trust will be visible from the conversion rate along with the number of returning customers. Third party promotions, followers and mentions of you digitally will also signify trust in your brand.
Fostering strategic partnerships will especially improve your social media presence or web presence from the number of product endorsements and back links to your digital accounts.