Social Media Marketing
Brands, publishers, contractors, and growing businesses all launch pages on today's most popular social networks to connect with their audience and post content that the audience is interested in using digital marketing companies.
Instagram is an appropriate platform for ecommerce businesses because it enables you to post sharp product photography and expand your product's reach beyond its purchase page.
Posts can be taken a step further by creating shoppable content, which is content that enables visitors to buy right away. That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. These methods help you eliminate friction from the buying process.
Writing blog posts about your specific business activity can attract potential customers searching for the subject matter where they are in the initial purchase planning process.
As visitors become more engaged, posts can be created that will move them into purchasing consideration, turning opportunities into leads.
YouTube has over a billion active users… chances are your target audience is somewhere in there. It’s also the second-largest search engine behind Google. If you’re looking for a massive, captive audience, YouTube is where you’ll find it. Use highly searched keyword terms to determine your topics, then share videos that are related to your product and helpful to your audience.
Chatbots can be utilized in one of two ways to employ a live chat strategy. Depending on your business size, you can have a live person available to chat with potential customers who visit your store.
Whether you decide to go with a bot or human, live chat will prove especially effective while people are browsing your store so they can get answers right away and when they’re in the checkout process to mitigate any objections just before buying.
You want to give customers every reason to want to buy from you without hesitation by confronting their objections head on.
Some ways to mitigate shopping cart abandonment are: money-back guarantees, straight forward return policy, superior delivery options and immediate access to customer care.