Graphic Design
Interface Design
Since the invention of modern computers, graphic design is involved in interface design, commonly referred to as a Graphical User Interface (GUI).
This has included web design and software design when end user-interactivity is a design consideration. Combining visual communication skills with an understanding of user interaction and online branding, our graphic designers work with the web developers to create the look and feel of a web site.
User Experience Design
User experience design (UX) is the study, analysis, and development of creating products that provide meaningful and relevant experiences to users. This involves the creation of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
UX design is often driven by research, data analysis and test results rather than visual preferences. UX design encompasses all aspects of perceived experience with a product or website. This will take into consideration usability, usefulness, desirability, brand perception and overall performance.
UX design an element of customer experience (CX), which embodies all aspects of a customer's experience and interaction with a company.
Research from human-computer interaction and user-centered design are considered including elements of other related disciplines such as interaction design, visual design and information architecture.
Logo Design
A logo is the visual identity portraying an organization. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Logos can be ideographs which are abstract forms; pictographs being an icon or design representing the company's identity and finally logotypes (or wordmarks) depicting the name or company initials.
Product & Packaging Design
Packaging design needs to appeal to a well defined buyer persona, promote the product's unique selling point and clearly communicate your brand's identity.
Evoking the buyer's emotions is critical as packaging is a natural medium to make customer care about a product they haven't yet bought and tried. A unique shape, pattern or colour can set your brand apart from the competition it's sitting right next to on the shelf.
Advertising Graphic Design
We can create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.
Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
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Postcards and flyers
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Magazine and newspaper ads
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Posters, banners and billboards
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Infographics
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Brochures (print and digital)
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Vehicle wraps
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Signage and trade show displays
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Email marketing templates
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PowerPoint presentations
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Menus
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Social media ads, banners and graphics
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Banner and retargeting ads
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Images for websites and blogs
Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing.
We work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations.
Publication Graphic Design
