Search Engine Optimization
Technical SEO
We will ensure that a search engine can read your content and explore your website by correctly utilizing the content management system. Other considerations include website crawling, indexing, mobile compatibility, page loading speed and content hierarchy.
On-Site Optimization
A website should be optimized as a whole and at an individual page level. Basic tools includes utilizing, keyword research to understand the language of your target audience, ensuring each URL is descriptive and simplified along with keywords being naturally used in page titles. Other methods involve meta descriptions, content optimization, strong calls to action and a structured data markup.
Content
A website is really just a wrapper for your content. The content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. And if done correctly, the content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals. Content can be divided into services which explain what is done and where, credibility to build trust and cause engagement and marketing positioning you as an expert placing your business in front of prospects earlier in the buying cycle.
Authority Building
Building your authority, in large part, involves link building. Links are still a crucial component to developing strong organic rankings. Your website only wants links from relevant sources. Often, this means that in order to scale link-building efforts beyond the obvious tactics, we need to create something that deserves links. You have links where it makes sense for you to have links without upsetting the qualitative and sometimes punitive parts of the search engine's algorithm.